The company Lime Crime has made anyone that wears make-up look at it in a new different way. The founder, Doe Deere, was looking for make-up that matched her eccentric personality and when she didn’t find anything, she created it and started the company in 2008.
In 2009 Lime Crime came out with lipstick colors such as, bright purples, deep browns and other radical colors that a lot consider fun to wear. The lipstick line is called ‘Unicorn Lipsticks’. By 2012 there was a whole make-up line of different products being offered from the growing business.
Doe Deere overseas the production of all products and makes sure it is true to Lime Crime’s standards. The company is certified as vegan and cruelty free. The company is all about anyone that wants to wear make-up to make it fun and bring out the beauty in yourself, no matter what color you chose to wear.
The company is thankful to be accepted around the world, and makes sure that doesn’t go unnoticed. Many charities receive donations from the company’s founder to help in their own causes. Some of those charities are ones such as, Girls, Inc, and Sanctuary for Families. As the company grows the list of charities grow. Doe Deere believes giving back is part of a company’s duty to help improve the world.
Doe Deere and her company have changed the face of make-up and have open doors to a whole way of presenting yourself and showing off your personality in a whole new way. It is all about being who you really want to be.