The Pittsburgh Steeler’s pro shop just had its interior redesigned so that fans visiting not only see their favorite fan gear displayed in a standout fashion, but also come into the store feeling as if they are walking from the Steeler’s tunnel onto the field, though in a different way. That’s because Susan McGalla, the Vice President of Business Strategy and Creative Development of the organization made it happen. She said she wanted to redesign the pro shop so that it would stand out to the fans and be more than just a place to shop for gear. McGalla also had the website for the pro shop redesigned so that it’s more interactive and fits the needs of tablet and mobile users.
Susan McGalla has been all about making customer experience in retail and other services stand out and make them feel connected to brands. She grew up in a small town in eastern Ohio and got her bachelor’s degree from Mount Union College where she still sits in sometimes on the advisory board. She started out at the Joseph Horne department store in Pittsburgh and then spent the next 16 years at American Eagle Outfitters. This is where her resume really took off first as chief merchandising officer and then president of the company. Under McGalla, American Eagle made its brand all-inclusive and not only brought in more women’s apparel styles, but also launched Aerie and 77kids.
In addition to her position with the Pittsburgh Steelers, Susan McGalla also runs a consulting firm that advises executives known as P3. She’s also been a part of non-profit boards such as the Hillman Cancer Center as part of the University of Pittsburgh where she is a former trustee. McGalla has also served on the boards of real estate investment firm HFF, Inc. and she’s spoken at several other women’s leadership seminars.