NGP VAN is building and refining intuitive software called Distributive Canvasing that is helping the grassroots political process. Their design uses a smartphone app that helps campaign organizers reach their voters in a streamlined way, which saves time and money when sending out canvassers to knock on doors and increase voter turnout. An organizer can simply contact NGP VAN, and they will assist them in setting up the software.
The software itself is saving a great deal of time and effort on the part of the campaigns. Rather than cutting turf and distributing information manually, an organizer can style their own universe via the software, and consequently get voter information out to their volunteers and canvassers using the MiniVAN mobile app. Leaders can simply inform their base to download the app, which then generates the nearest doors in their area for them to knock on and get voter information. The app also aggregates voter information, so that this information can be used in future campaigns.
NPG VAN created this software, originally known as Knock-10, in collaboration with the DNC, and has been influential in helping the campaigns of candidates like Barack Obama, Hillary Clinton, and Bernie Sanders. On the cutting edge of canvassing technology, NPG VAN has been listening intently to the feedback of their clients and creating additional tools, such as “Street Team Canvassing“, which allows canvassers to gather voter information from places like political rallies and fundraisers, and compile that information for future endeavors. Another addition, “Social Advocacy”, is intended to bolster groups of people to join together on social media platforms such as Twitter and Facebook, and make their voices heard by their political leaders who use these platforms.
Clearly a progressive company, the team at NPG VAN has also created inclusive verbiage to their app, so that the 10 million-plus LGBTQ community can be called upon using their preferred gender-identification, rather than the customary ‘male’ and ‘female’ nomenclature. Many aspects of this software company help promote social activism by the ease in which like-minded voters can be reached. One of the tools has even been referred to as “a tool for the resistance”, by NPG VAN’s general manager of organizing, Amanda Coulombe.
Find NGP VAN on Linkedin.com.