Desiree Perez & Roc Nation

The revenue from the entertainment industry sector in 2016 was an estimated $17.2 billion with a third of the revenues worldwide. One of the industry’s top recognized people is Des Perez who is a part of Jay Z’s business interest’s expansion. Des Perez has been a part of optimizing profits for the Carter’s a company of corporate entities for talent development, music production and concert tour management. She is known for her toughness in negotiations and being able to maximize the development of the talent she is overseeing.

One of the deals Ms. Perez was involved in during 2008 was a $150 million dollar deal with Live Nation that was going to expire. An announcement was made for a renewal of a 10-year agreement that was good for Roc Nation founded in 2008 and the artists the company represented.

Miss Perez has a long history of working with SC Enterprises and has been a close associate of Jay Z for nearly 20 years. Desiree Perez is known in the industry as a tough negotiator who helped negotiate the Formation stadium deal for Beyonce and had a hand in the Samsun deal for Rihanna. She was also a producer for the LifeParticle Effect tour in 2013 and in 2014 On the Run Tour for Beyonce and Jay Z and read full article.

Desiree Perez is involved with SC Enterprizes, ROC Nation, and other Shawn Carter business interests. She is married to Juan Perez and with him; she is part of the Hova Circle of Influence, which is a collective of people of influence and investors in the entertainment and music industry. While the audience doesn’t see it behind successful performers is a professional making the business decisions that ensure the tour or concert will be a success. This lends more recognition to Des Perez since it is usually a male dominated profession in the music and entertainment industry and what Dez Perez knows.

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