José Henrique Borghi and His Influence on Brazillian Advertising

Even before he began his career, José Henrique Borghi had been destined to become one of the most influential advertisers in Brazil. With his advertising agency, Mullen Lowe, he has created some of the most recognizable and memorable advertising campaigns in the history of Brazil, and won countless awards, paving the way for not only his own success but for the success of Mullen Lowe as a whole.

An attendant of PUC Campinas, Jose Borghi had undertaken studies pertaining to Advertising, in addition to Propaganda, preparing him to influence Brazilian advertising before he’d even taken his first job. Once he had acquired his first job, one with the Standart Ogilvy agency, he had found himself looking for more, and so, he eventually founded his own agency in partnership with Erh Ray, the agency being known at the time as BorghiErh and learn more about Jose Borghi.

With no money, no investors, and no grants, BorghiErh had to be built from the ground up through sheer determination alone. The company saw significant success, being acquired by Lowe in late 2006 as Ray and Borghi split, and eventually merging with the Mullen group and Lowe & Partners, becoming the Mullen Lowe brand we know today. With the merger complete, he assumed the role of co-CEO with his current partner, Andre Gomes and Jose Borghi on Facebook.

Since he first began his career in the Brazillian advertising industry, José Henrique Borghi has created numerous memorable ads, as well as running impressive campaigns for a number of notable brands, including Globo, Procter, Asia Motors, Unilever, Fiat, and many other brands. Over the course of his career, Borghi has been incredibly successful and has amassed numerous awards and commendations, as well as bringing Mullen Lowe to the forefront of advertising in Brazil, and pushing innovation in the field with his significant influence, and the impact of his campaigns. Whether it’s the impact of his advertisements or his swift rise to the top, there’s one thing that’s certain, and that’s that Borghi’s influence on Brazillian advertising won’t be quickly forgotten and

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