Lori Senecal is the Global Chief Executive Officer of CP+B (Crispin Porter + Bogusky). She previously was the Global Executive Chairman of KRS (Kirshenbaum Bond Senecal). After that, she became President and CEO of MDC Partners Network. She has an extensive knowledge in advertising and marketing. Lori Senecal is known for her strong personality. She isn’t afraid to take chances and that is what makes her the leader that she is. That is also believed to be the key to the success that she has received in her life. Since being the Executive Chairman of KBS, she has taken the company’s vision to new heights. More details can be found on Adweek.
Growing up in Montreal, Lori was the youngest of 4 girls. Therefore, she was able to receive the most attention from her mother and sisters. She knew early in life that she wanted the best for herself and worked hard to get to where she is now. She received her degree from McGill University. After that, she became the President for an office located in New York.
Lori Senecal became interested in advertising and marketing while attending high school. She started coaching the gymnastics team, unable to become a part of the team because of her height. That is where she developed the leadership skills that she would later need to be successful. Her love for advertising also came from her experience in coaching. She knew that’s what she wanted her career to consist of. She is the one that will put all her focus on any challenge that she is faced with. KBS can thank Lori Senecal for her leadership skills. Because of her ability to lead others, KBS is now a global company, with more than 800 employees. She has also played a major role in the success of the major brand companies like CoCa-Cola and Xbox, as she has leaded their advertising campaigns.
Lori is well known not only for her leadership compacities and love for advertising, but she also has a unique style and presence as well. She is fluent in the Spanish language.