It was four decades ago that a young man from Egypt came to this country for his doctorate in chemistry. However, he found a new vision in real estate. He was in New Brunswick, New Jersey, a city that had reached a stage of deterioration hardly considered curable. The city somehow appealed to Omar Boraie , and today, two things are strikingly apparent. He was extremely successful in the creation of a real estate company called Boraie Development Company LLC., and he communicated his enthusiasm to his family who now share his vision of restoring New Brunswick.
He built the strength of Boraie Development Company LLC. with three separate devisions: Real Estate Development, Property Management, and Sales and Marketing. Each division was planned with great creative insight into the surrounding community and its value of time management and quality of work. Office spaces, living spaces, and new construction was aimed at restoring the higher economic environment of the city. Despite many disbelievers that had to be convinced, Omar Boraie’s vision for the area took shape with several high rise towers and office buildings restoring the landscape. Now 73 years of age, he is still actively involved in planning and carrying out this vision, and it is with great enjoyment that he finds others now sharing his hopes as real possibilities.
Private financing from his own company, banks and other sources, make projects attractive to all partners. With such attention to detail, the real estate division has become one of the most requested in New Jersey. Great attention offered to properties managed by the company has resulted in a continued high level of care. New Jersey’s skyline now is marked by the Aspire, a second rental tower.
Perhaps with even greater pride, Omar Boraie watches as his family assumes an active role in the Boraie Developemnt Company. His oldest son Wasseem serves as Vice President of the company and will take over as head of all operations. He very much shares his father’s vision and goes even a step further in believing that they are creating a new environment for the younger leaders of tomorrow. He feels these new leaders want to live and work in the same place and have the New York City type of surroundings with modern apartments, entertainment, and all facilities necessary for total good living without traveling. His enthusiasm seems to reflect the excitement of his father.
Son Sam Boraie is very visible in the Marketing division and continues to envision the quality of construction and planning that has been a part of the revitalization. His name is also familiar in other areas of community development. One of his father’s strong beliefs was also that entertainment should be a big part of the environment, and he did much to ensure a strong theatre district. Separate from his company duties, Sam has continued his father’s interest and also serves on the historical State Theater’s Board of Trustees, located in New Brunswick. This board contributes to the future of entertainment, education, and performing arts in the urban area of development.
Sam Boraie is also on the advisory board of Elijah’s Promise, a New Brunswick nonprofit group that works at meeting hungar needs in the society. In addition, the organization is concerned with the rights of underprivileged state residents.
Daughter Hiam is on the Board and has an integral part in building the vision of her father. He attributes the enjoyment he still feels when coming to work in his high rise office to the active involvement of his children. “I’m working with family.” he says with enthusiasm and pride.
As he looks out his office window, he remembers that when he first came to New Brunswick he bought up a number of old, abandoned buildings and created what is now an ultra modern office building in one of them. His view overlooks Johnson and Johnson, to whom he gives credit for saving his vision by staying. He also sees a hospital, a medical school, and Rutgers. He recognizes that it is “collaboration and cooperation” from so many areas that have made it all possible, but he still glows with pride at his vision. He seems to have never looked back at that chemistry doctorate!