With a clear history of success in business, Don Ressler may appear as a perfect investor whose decisions bore positive fruits all the time. But the truth is that before he attained his current status he had to go through the difficult process of building his businesses and getting support from other professionals. One of the things that have helped to propel him to his current position is the dedication and passion he has had about entrepreneurship.
Since when he founded FitnessHeaven.com, Don Ressler has injected a lot of money and time in learning and this has seen him become better in many aspects of leadership and decision making. His first company acted as a training platform as it allowed him to have a direct contact with the market.
Don Ressler also learnt how to make decisions that would bring success and it is through this project that he identified his strengths. After a short period, the company started experiencing growth and it is at this point that he knew he needed to move fast to establish his next business. As a result, Don Ressler sold it to raise capital.
Partnership and formation of Alena
When Don Ressler met Adam Goldenberg, he realized they shared a lot in terms of vision and passion. They, therefore, decided to merge their efforts to come up with an idea that would transform the way people do business and this led to the inception of Alena Media. The company partnered with several businesses and would offer them support in marketing on Forbes. Three years after establishment, Alena Media was already making profits, something that inspired the duo to sell the company to pursue bigger ideas.
The experience they carried along coupled with capital led the two entrepreneurs to launch Intelligent Beauty, a company that has been offering beauty and weight-loss products in different categories. Intelligent Beauty has gradually expanded and they are in the process of drafting measures to expand to other markets.
Incepted in 2010, JustFab came from an idea born by Adam and Ressler. The established online subscription retail stocks products in all fashion categories. Its membership has been growing and since they entered into the Canadian and UK markets, they have over 10 million members. Additionally, JustFab has invested in the acquisition of other businesses like FabKids, which deals with fashion items for kids through a system similar to the parent company. Fabletics is also a part of the company and it deals with athletics and sports fashion.